Sant Jordi

On April 23, the celebration of (almost) all Barceloneses, San Jordi, is celebrated in the Ciudad Condal. According to the legend, Sant Jordi saved his princess by killing the dragon whose blood sprouted a rose. Therefore, on this day the rose is the main star, along with books. This is so because tradition dictates that on this day you should give roses and books.

In our first San Jordi in the city, we did not want to miss the opportunity to celebrate it. Therefore, we invite all our "brand friends" to the store for their book, carefully selected for each one, to give them just with a bouquet of roses. Of course, our clients also had the opportunity to take their flowers home for every purchase during those special days.
In addition, the store was decorated with roses that were integrated into the space of the store along with bags, stone etc, creating a spectacular environment. The roses are from The Flower House, photos from Sophie Chen and the call and organization of Partida Continua event.